The Secret to Successful Recruitment
However you choose to bring new people into your business, successfully promoting your business whilst hiring and building a positive employer brand is the key to attracting and securing your top candidates.
IT’S WHAT’S ON THE OUTSIDE THAT COUNTS
Attracting the right candidates can be made more effective by choosing the right approach to your employer brand.
No matter the size of your organisation, creating an engaging and appealing employer brand will help you achieve the right result when it comes to hiring new staff.
To help make sure you’re promoting your brand in the best way possible, we’ve put together a quick rundown of the ways strong employer branding can make for a more effective recruitment process:
WHAT IS EMPLOYER BRANDING?
A nice way to think of your employer brand is as your organisation’s personality – and how it comes across to potential new hires.
From what you post on social media when you’re looking to fill a vacancy, through each step of your recruitment process to how your current employees feel about you – it all contributes to shaping your employer brand.
WHY IS IT IMPORTANT?
Put simply, a great employer brand maximises your chances of attracting and retaining great candidates.
How your brand is seen by potential employees will determine whether they choose to apply for a job with you and follow through with their application.
From the way you communicate your values and culture to how you describe the application stage and the way you respond to candidates and interview them; it all shapes your image as an employer.
And remember, the way you deal with rejecting applications matters just as much as your approach to the successful ones. A poor experience of the recruitment process can negatively impact brand advocacy and even hurt future sales.
HOW DO I USE IT?
Using your employer brand to your advantage is essential to recruiting and retaining the best staff. As it can be represented across various platforms and through different actions, it’s absolutely vital that the essence of your brand is present with everything you do.
Here are some of the best ways to make sure your brand always impresses:
DEFINE YOUR ONLINE PRESENCE
Create an online space to promote your employer brand. Include social media, as well as your own website. Be proactive and engage with visitors, ensure there’s consistency in tone and messaging across each channels and respond to feedback with helpful, informed solutions.
TRACK YOUR SUCCESS
Make sure you’re always monitoring which approaches to building your brand – and attracting the best new applicant – work most effectively. You’ll build a clearer understanding of the kinds of messages you should be sending to the prospective candidates you’re trying hardest to reach.
HAVE AN OUTSTANDING RECRUITMENT PROCESS.
Think of your recruitment process as a customer service channel where you always strive to exceed expectations and you’ll be well on the way to building a powerful employer brand. Uphold a functional approach that reflects your brand positively and always be sincere and professional with your potential employees.
UNDERTAKE SURVEYS TO DETERMINE EMPLOYEE SATISFACTION
By addressing issues early, you’ll be able to avoid them impacting negatively on co-workers – and your employer brand.
DEVELOP A SALES PITCH - WELL, KIND OF
In every job you advertise, explain exactly what your company has to offer. Outline what you do, describe your company culture, and focus on the positives of building a career with your organisation.
BE TRUE TO YOUR VALUES
Whatever you do, always support your employer’s values and overall the message you want to send. And to help you do this as effectively as possible, think about what attracted you to join the organisation in the first place, how it made you feel at the time and how you could make it even better.
Engaging with a great recruitment partner such as 2M Employment Solutions can help build a positive employer brand and attract the best candidates for your opportunities.
Contact us on 02392 387722 if you would like to discuss who we can support your recruitment process, or request a callback below.